Hawke’s Bay is situated in the North Island of New Zealand. Hawke’s Bay is reputed for innovation and diversity as a wine producing region. Hawke’s Bay is regarded as a home of marvelous wines paired with sublime or inspiring food in exclusive vineyard settings.

During this festival, at Roy’s Hill in the Gimblet Gravels; many food producers and winemakers offer varieties of wines and food. This destination was one central location in 2010 where top winemakers and food producers came under one roof and offered fabulous wines and delicious food. Hawke’s Bay Wine and Food Festival is known for its superior quality and famous red wines.